Because we talk (a lot!) about how we want to improve the state of air in the world, we get a lot of questions about how we make money and our business model. Are we an NGO?! Are we a non-profit? If we’re a for-profit, why are we so obsessed with fixing the world’s air? Shouldn’t profit be our only motivator?
We are a for-profit business. But we’re a for-profit business with a crazy dream and a noble goal.
We want to improve the world and believe we can turn a profit in the process. We also have a solid plan for doing so. Like a balanced equation, I can think of few things more beautiful than a model that allows a business to thrive while simultaneously improving the lives of everyone around us and the planet itself.
We are a product company, and we design beautiful products that improve the lives of our users. We sell these and make money by doing so. We do not take your data and sell it to advertisers, insurance companies, or any other third party that will exploit your data. We’re transparent around what we do and how we handle your data because we know that if you believe in our mission, you will support the path we’ve chosen to get there.
We didn’t go into business to learn about our customer’s daily air quality habits and exploit those. We started Kaiterra so that we could rid the world of air pollution.
Other than consumers, we also make money by selling air quality monitoring products to governments and businesses. We offer highly accurate air quality monitors that can be used to replace or supplement the often-antiquated systems in place today.
We can offer revolutionary new solutions to clients like these because not only do we provide amazing hardware, but we are also able to offer unique added value through data.
The goal of (most!) governments is to understand, forecast, and reduce air pollution, so tracking it is key. However, there’s a problem: pollution doesn’t need a passport, doesn’t need a visa, and certainly isn’t going to be stopped by anyone's wall.
Imagine trying to forecast the weather in Belgium 7 days into the future, without having access to any weather data outside of Belgium. It would be impossible! Believe it or not, this is how most countries currently handle their air quality - only taking into account the data they themselves measure.
Air pollution can’t be tackled using only localized data. Data from across multiple regions and geographies is vital. At Kaiterra, we’re working on building the world’s largest air quality data set which will help individuals, researchers, and governments see what is going on in our air.
Every Kaiterra device that generates data helps to build this aggregated data set, which then helps us improve our services to those customers that have the power to make change in the world’s air.
For example, we can provide more accurate air quality forecasting to the Korean government because of the vast amount of air quality data we collect in China. The Korean government has also installed Kaiterra monitors, so they are also contributing to this global data set, which will in turn aid other nations in their quest to improve air quality.
All of this information will trickle down into the products that we build and offer to consumers, allowing us to improve our app, our highly localized data, etc.
We think this is a beautiful business model that allows Kaiterra to grow as a company while providing the entire world with access to better air quality data.
Growth is vital for us because we’re taking on a considerable task. If we want to tackle what I believe is amongst humanity’s greatest and most urgent dangers, we need to be a sustainable business. This means offering our customers truly excellent products, at great prices, while making sure we can support ourselves as a business.